Irish singer-songwriter Hozier’s Grammy-nominated Take Me to Church had huge success on both sides of the Atlantic at the end of 2014, and carried with it a strong message against homophobia, both through its attack on Roman Catholic and its hard-hitting video referencing the repression and violence faced by the LGBT community in Russia.

Early in 2015, David LaChapelle’s video of a dance piece by Sergei Polunin using the song also became a viral hit.